Act! Cut! Play! is an interdisciplinary talent development project that has the ambition to lift the quality of fashion films to a higher level. The project is initiated by De Brakke Grond, FASHIONCLASH Maastricht and MoMu - fashion museum Antwerp. 

The genre fashion film
Over the course of the last years the fashion film has been on the rise: fashion film festivals are popping up across the globe. The films are becoming more innovative and visually striking, but what stands out is that in both national as well as international fashion films the narrative is under developed, and subordinate to its visual qualities. This is precisely what makes this an excellent opportunity to combine fashion, theatre and film and mold it into the right shape.

Act! Cut! Play!
Act! Cut! Play! is a new interdisciplinary talent development project that has the ambition to lift the quality of fashion films to a higher level. Three teams existing of a designer, theatre maker, and filmmaker from either the Netherlands or Flanders are challenged to work together to investigate the possibilities and boundaries of their disciplines and the provided ‘format’ of the fashion film. These three films will be shown in the international fashion-theatre-, film- and art world.

All weekend

Act! Cut! Play!

a festival on future-
proof fashion

De Studio

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logo mooi festival

een festival over de mooiste
mode van morgen

20 21

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What is MOOI?

"2 days. 2 days seems nothing when wanting to change the world, when talking about sustainability. a 2 day get-together of people with hearts and minds that sing the same tune: a song for future. a present, observing what we have learned and how we can get smarter.

MOOI takes you by the hand and leads you beyond the glitz of fashion, into the pits where the makers share their stories. you wear clothes so you are in, and not just knee-deep. we want to hear your needs. your ideas. we make your clothes and we take you in. fashion is no longer exclusive. fashion is all inclusive which means we are in it together. roll up your sleeves. fashion revolution starts today." - Murielle Victorine Scherre, curator MOOI 2018

MOOI festival, 20 & 21 October, De Studio, Antwerp


De Studio becomes a showroom for a selection of Belgian creators who design for a better future.

la fille d'O & homage


Flora Miranda

Eline Van Ree


Post-Couture Collective





Lies Mertens

Abdel El Tayeb

Doriane van Overeem

Emely Van Impe



MOOI asks questions, and invites everybody to think along during talks, presentations and paneldiscussions.

Can collaboration change the game?

How can we evolve to an inclusive fashion scene?

Can digital agencies make a difference in fashion?

How to Close The Loop?

Are we humans or consumers?

Makers’ magic, how can clothes save the day? - stories behind 'Homage'

What is the relationship between fashion and technology?

How to rethink fashion and disabilities?

How to design for circularity?


different artists show work on the edge of fashion & art.


aultre ne veulx estre

Frederik Heyman


a whole weekend long you can discover short films and documentaries on fashion.

Act! Cut! Play!

LA Fashion Film Festival


MOOI will host the first Fashtech Hackathon in Belgium, where developers and digital strategists join forces with sustainability experts and fashion designers.

System failure / innovative business models by Bagaar

'Waste' by Edmire

'Distance' by Twikit

'Transparency' by Milk and Cookies

about MOOI & tickets

MOOI is organized by Villanella in collaboration with la fille d'O and 11.11.11. and with the support of the Province of Antwerp and Flanders.

Saturday 20 October

day program 12:00 to 18:00 €10 / €5 (-26j) ticket
afterparty MOOI 22h €10 ticket

Sunday 21 October

day program 12:00 to 18:00 €10 / €5 (-26j) ticket

What makes it MOOI, is the team:
Passionate curation edition 2018: Murielle Scherre
Villanella enthusiast: Amelie Aernaudts
Righteous vision & scenography: Jessy Van Durme, Charlotte Lao Schmidt and Hanne Van Gils
Virtuous tech experts: Annelies Desmet & Veerle Spaepen
Press virtuoso: ilja Antoneau
Thrilled coördination: Esther Hoedemakers.